Would you like to get WAEC | GCE Marketing syllabus to know what to study for Marketing in SSCE or GCE exam?
In this library,
You will see the latest WAEC Marketing syllabus this year with a free PDF copy to know the topics where all your Marketing questions in WAEC or GCE will be asked from.
ALSO SEE:
- FREE WAEC | GCE MARKETING PAST QUESTIONS PDF.
- HOW TO SCORE (A1) IN WAEC MARKETING THIS YEAR.
- LATEST WAEC SSCE / GCE TIMETABLE.
- HOW TO JOIN OUR WAEC | GCE FREE ONLINE MARKETING TUTORIAL.
Take note.
WAEC conducts two exams: SSCE (internal) for school candidates & SSCE external (formerly, GCE) for private candidates.
WAEC SSCE (internal) and WAEC GCE Marketing syllabus are the same.
Because all the topics where your Marketing questions will be asked from in SSCE (internal) are also found in the WAEC GCE Marketing syllabus.
How many questions are asked in WAEC Marketing exam?
Whether it is WAEC internal or GCE Marketing, you’ll answer a total of about 160 questions in two compulsory Marketing papers.
- PAPER 1: will have 40 objective questions to be answered in 50 minutes.
- PAPER 2: will have 6 theory questions for you to answer 4 in 2 hours.
Instead of looking for expo and getting scammed, why not focus your studies on these areas of concentration where all your Marketing questions in WAEC or GCE will be asked from?
Table of Contents
See available GCE or WAEC Marketing syllabus
The PDF version of this syllabus is included at the bottom of this post for your FREE and unlimited download.
1. Introduction to Marketing
- MEANING AND TERMS IN MARKETING.
- HISTORY OF MARKETING IN NIGERIA.
- FUNCTIONS OF MARKETING.
2. Marketing Concepts
- MEANING OF BASIC CONCEPTS.
3. Marketing Mix and Environment
- MARKETING MIX.
- ELEMENTS (4 Ps).
- MARKETING ENVIRONMENT.
- FACTORS AFFECTING MARKETING ENVIRONMENT.
4. Products
- MEANING AND CLASSIFICATION.
- CLASSES OF PRODUCTS.
- PRODUCT DESIGN.
5. Markets
- MEANING AND CLASSIFICATION.
6. Consumer and Organizational Behaviour
- MEANING AND INFLUENCING FACTOR.
- DECISION PROCESS IN LOGICAL ORDER.
7. Marketing Planning and Research
- MEANING, PROCESS AND IMPORTANCE.
- REASONS FOR MARKETING PLANNING.
- UTILIZATION OF FEEDBACK.
8. Pricing
- MEANING AND STRATEGIES.
- PRICE DETERMINANTS.
9. Advertising
- DEFINITION AND FUNCTIONS.
- MEDIA.
- PRODUCTION OF SAMPLE ADVERTS.
10. Sales Promotion
- MEANING AND FUNCTIONS.
- FORMS OF SALES PROMOTION.
11. Merchandizing
- MEANING AND ELEMENTS.
- INFLUENCING FACTORS.
- FUNCTIONS OF MERCHANDIZING.
12. Distribution
- DEFINITION AND CHANNELS.
- FACTORS INFLUENCING CHOICE.
- FUNCTIONS OF CHANNEL MEMBERS.
13. Transportation
- MEANING, MODE, CHOICE AND IMPORTANCE.
- DOCUMENTS USED.
- FACTORS AFFECTING CHOICE.
14. Warehousing
- MEANING, TYPES AND FUNCTIONS.
- ACTIVITIES IN THE WAREHOUSE.
15. Market Unions and Facilitators
- MEANING AND TYPES OF MARKET UNIONS.
- ROLES OF MARKET UNIONS.
- MEANING AND TYPES OF MARKET FACILITATORS.
16. International Marketing
- MEANING AND IMPORTANCE.
- METHODS OF ENGAGEMENT.
- INFLUENCING FACTORS.
- GUIDING RULES AND REGULATIONS.
17. ICT in Marketing
- E-MARKETING.
18. Entrepreneurship in Marketing
- MEANING OF ENTREPRENEURSHIP.
- SOURCES OF FUNDS.
- FACTORS AFFECTING MARKET LOCATION.
- MANAGEMENT OF MARKET OUTLETS.
- SELLING AND BARGAINING SKILLS.
Source: WAEC website.
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